For the Tennessee Titans Stadium, Deantoir was brought on as a strategic design consultant by the hospitality group pitching to ownership for the stadium’s premiere club lounges.

We developed conceptual design visions that celebrated Tennessee icons, including a Jack Daniels–inspired lounge and a “Ring of Fire” concept inspired by Johnny Cash. The concepts explored spatial layouts, premium seating, and immersive experiences to elevate the VIP game-day environment.

Our work guided the hospitality group in presenting a compelling, brand-driven vision, demonstrating how thoughtful design could enhance patron engagement and reinforce the stadium’s unique identity.